Google’s Adsense™ program pays you when you display the Google networks ads on your own website. BUT, they ONLY pay for each ad that is clicked on… NOT for mere page views. And that has always been a problem. How do you determine which ads get the highest number of "click thrus". That is, which ads work the best at generating clicks that pay? Up until now, most publishers were at a major disadvantage because of this.

Up until now, you had to guess at which ads worked the best. You were stuck, wondering if your ads MIGHT pay well. You simply had to put up a site and wait. This ‘hit-or-miss- approach wasn’t scientific and left many entrepreneurs seeking the easy Internet lifestyle disenchanted.